One identity, across the experience.
Identity system
In context
SELECTED WORK / LIVE
Apprika
Our own brand system for the studio, its software, services and selected work.
2026Brand Identity / Studio
APPRIKA / SELECTED WORK2026
ApprikaBrand Identity / Studio
THE STARTING POINT
The studio, as a system.
Apprika works across software, AI and brand design. Our own identity needs to feel connected across those disciplines without making every product look like the same product.
The system gives the studio a clear signature and leaves room for the distinct brands, audiences and moments each project calls for.
01 / APPRIKA
The identity, as a system.
IDENTITY / APPLICATION
The brand, side by side.
Compare the identity system with the way it appears in the product and its wider experience.
THE APPROACH
A clear foundation. Room for character.
Graphite, paper and a spark of copper anchor the visual system. Expressive typography, restrained glass and carefully composed product imagery give it movement without distracting from the work.
Ownership, Taste and Velocity are the principles behind the studio voice: take responsibility, care about the details and keep useful work moving.
02 / APPRIKA
The identity, in use.
THE WHOLE PICTURE
One studio. Many useful directions.
The Apprika website brings our services, products and selected work into one clear place. Each product and client identity keeps its own visual language within that larger studio practice.
The result is a recognisable home for Apprika and a flexible system for the work that comes next.
03 / APPRIKA
A studio identity, out in the world.
THINKING BEHIND THE WORK
A little more context.
What could we
build together?
Start a conversation THE WORK, IN DETAIL
More of the picture.
A closer look at the identity, the experience and the details around it.
APPRIKA / SELECTED WORK2026
ApprikaBrand Identity / Studio
APPRIKA / SELECTED WORK2026
ApprikaBrand Identity / Studio
APPRIKA / SELECTED WORK2026
ApprikaBrand Identity / Studio